BMW black flags misleading use of its trade marks — Laytons ETL

Resellers need to tread a careful line when using a brand owner’s marks. Use by an independent garage of BMW’s marks crossed the line between informative use (which is permitted) and misleading use (which is not).

Laytons is a commercial law firm providing integrated, relevant and practical advice to both UK and international clients. 

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BMW black flags misleading use of its trade marks

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