Alibaba Takes Sanrio Characters Further Into Chinese Market

Sanrio, the Japanese company behind Hello Kitty, has partnered with Alibaba Group's licensing platform Alifish to drive growth in China.

Sanrio Hug X Character Mascot Max Limited 2-Inch Plush, sanrio

Bandai Sanrio Characters Crystalcot Series Mystery Shaker Toy Figure – NEKO STOP, sanrio characters

Sanrio Characters Donut Keychain, sanrio

Alibaba Takes Sanrio Characters Further Into Chinese Market, sanrio

Hello Kitty firm strikes China deal after viral hit

Alibaba Takes Sanrio Characters Further Into Chinese Market, sanrio

Sanrio

Hello Kitty's $80B+ Secret Sauce - by Trungphan2

Alibaba Takes Sanrio Characters Further Into Chinese Market

Cover Story: TikTok's Chinese Twin Is Taking On Alibaba and Meituan for E-Commerce Market Share - Caixin Global

Alibaba Takes Sanrio Characters Further Into Chinese Market, sanrio

Alibaba Takes Sanrio Characters Further Into Chinese Market, sanrio

Alibaba News Roundup: AliHealth's ESG Report; AliGenie's Smart-Home Devices

How Virtual Idols Became Real-Life Brand Ambassadors in China