Liquid I.V. spends more in ads to reach Gen Z, millennials - Digiday

Marketers no longer have total control of their brand narratives. Now they're spending time influencing influencers - Digiday

Liquid I.V. marries function, flavor to hydrate today's consumers

The Rundown: Who is Gen Z and How Do I Reach Them?

Inside Instagram's mission to boost brand awareness among Gen Z gamers — with a little help from Fandom - Digiday

Digiday+ Research roundup: Third-party cookies, Meta's platforms and generative AI were 2023's biggest trends - Digiday

The 24-Year-Old and the 40-Year-Old Are Driving the Economy Right Now

Wellness brand Liquid I.V. trades performance marketing for streaming and OOH

What Gen Z Expects From Digital Experiences - NAB Amplify

Marketing Brew, Marketing News and Trends

SixTwentySix - Liquid I.V. – Fuel Your Play

Gen Z Is The World's Most Digital Audience Spending Two-thirds Of Media Time Online - The Brandberries

Liquid I.V. Exec: Better-For-You Beverage Market Growth Set to Accelerate - The Food Institute

Liquid I.V - Crunchbase Investor Profile & Investments

What Gen Z Expects From Digital Experiences - NAB Amplify