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Warner Bros. Discovery Worried That 'HBO' Name Turns Off New Subscribers : r/television
HBO Max and Discovery+ to Be Combined in 2023 - The New York Times
Warner Bros. Discovery renames 'HBO Max,' hedges its bets in streaming
Warner Bros. Discovery earnings pressured by Hollywood strikes, ad market
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Discovery Plus reportedly not disappearing in HBO Max merger
Warner Bros. Discovery Stock Analysts React to Max Streaming Rebrand – The Hollywood Reporter
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