How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic

The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago.

Subaru Marketing the Rainbow

How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic

The Reality Behind Lesbians Saving Subaru

The Subaru Should Have Been a Sign

Why is there a stereotype that Subaru is a lesbian car, and why are Subaru's so popular among lesbians? - Quora

Search Results for '' - Subaru U.S. Media Center

car advertising Archives - Women & Cars

Why is there a stereotype that Subaru is a lesbian car, and why are Subaru's so popular among lesbians? - Quora

Why is there a stereotype that Subaru is a lesbian car, and why are Subaru's so popular among lesbians? - Quora

Data dive: Practicality drives student vehicle choices – The Miscellany News

Here are Six Reasons Why Subaru's Marketing Strategy is a Little Bit of Science and Art

Holiday gifts for car lovers

How an Ad Campaign Made Lesbians Fall in Love with Subaru - Priceonomics

How Subarus Became the Car for Lesbians, by Caitlin R. Weiner